Episode 5: Stadium Concession Trends with Windy Dees

In this episode, Peter Ott discusses recent trends in stadium concession sales throughout the sports industry with Windy Dees, PhD, an associate professor at the University of Miami in the Department of Kinesiology and Sport Sciences. She’s an expert on #sportsbiz issues ranging from branding to corporate sponsorship effectiveness to event marketing strategies. In the April 2013 edition of the International Journal of Education and Research, she co-authored a study entitled “Concession Sales: The Examination of Novelty Effect and Consumer Mood,” which we used as a springboard for this discussion of concession sales trends in stadiums.  She is very active on twitter and you can follow her at @getDeestweets. I learned a lot from our conversation and I’m sure listeners to the podcast will as well.

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#arena#concessions#food#marketing#Miami#Sports#Sports Business#sportsbiz#stadium