10: College Athletic Apparel Deals with David Teel

In this episode, Peter Ott discusses the University of Virginia’s recent extension of its athletic apparel deal with Nike with David Teel, an award-winning columnist for the Daily Press, an newspaper that covers the Hampton Roads metro area of Virginia. Interestingly enough, neither Nike nor the University of Virginia seemed eager to publicize the deal much, which provides an interesting contrast to past agreements between universities and athletic apparel companies. Mr. Teel provides an interesting and informed perspective into this current deal and how these deals have evolved over time. You can follow Mr. Teel on twitter here or order his book “Press Pass: Thirty Years of Bylines, Headlines and Deadlines” here. Mr. Teel was able to learn about this detail through his reporting work.

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