September 22, 2015
In this episode (the first of a two part series), Peter Ott speaks with Sports Marketing legend Sonny Vaccaro about his career. Sonny was recently the subject of an ESPN 30 for 30 documentary entitled “Sole Man.” That movie looked at the broad outline of his life, from his start in Trafford, Pennsylvania to his signing of Michael Jordan to his first Nike deal to his recent advocacy on behalf of college athletes. This podcast starts with the assumption that listeners are already somewhat familiar with those aspects of Sonny’s life and explores some of the notable parts of Sonny’s life more in depth. This podcast brings out Sonny’s personality, as he discusses his personal and professional life and shares lessons that any #sportsbiz professional can take away from his life story.