October 5, 2015

Episode 5: Stadium Concession Trends with Windy Dees

In this episode, Peter Ott discusses recent trends in stadium concession sales throughout the sports industry with Windy Dees, PhD, an associate professor at the University of Miami in the Department of Kinesiology and Sport Sciences. She’s an expert on #sportsbiz issues ranging from branding to corporate sponsorship effectiveness to event marketing strategies. In the April 2013 edition of the International Journal of Education and Research, she co-authored a study entitled “Concession Sales: The Examination of Novelty Effect and Consumer Mood,” which we used as a springboard for this discussion of concession sales trends in stadiums.  She is very active on twitter and you can follow her at @getDeestweets. I learned a lot from our conversation and I’m sure listeners to the podcast will as well.

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September 29, 2015

Episode 4: NCAA Issues with Sonny Vaccaro

In this episode (the second of a two part series), Peter Ott speaks with Sports Marketing legend Sonny Vaccaro about his advocacy on behalf of college athletes. Sonny was recently the subject of an ESPN 30 for 30 documentary entitled “Sole Man.” That movie looked at the broad outline of his life, from his start in Trafford, Pennsylvania to his signing of Michael Jordan to his first Nike deal to his recent advocacy on behalf of college athletes. In this podcast, Sonny discusses what he thinks is wrong with the current NCAA system. He outlines how he thinks that college athletes are being exploited by the NCAA and its member schools and he discusses the O’Bannon lawsuit.

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September 22, 2015

Episode 3: The Career of Sonny Vaccaro

In this episode (the first of a two part series), Peter Ott speaks with Sports Marketing legend Sonny Vaccaro about his career. Sonny was recently the subject of an ESPN 30 for 30 documentary entitled “Sole Man.” That movie looked at the broad outline of his life, from his start in Trafford, Pennsylvania to his signing of Michael Jordan to his first Nike deal to his recent advocacy on behalf of college athletes. This podcast starts with the assumption that listeners are already somewhat familiar with those aspects of Sonny’s life and explores some of the notable parts of Sonny’s life more in depth. This podcast brings out Sonny’s personality, as he discusses his personal and professional life and shares lessons that any #sportsbiz professional can take away from his life story.

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September 16, 2015

Special Preview of Upcoming Sonny Vaccaro Podcast

I just finished recording a new podcast with legendary sports marketing executive Sonny Vaccaro. It should be a good one, as we covered a wide variety of topics including his time with Nike, his dealing with Michael Jordan, his innovations in grassroots basketball, and his advocacy on behalf of college athletes. I plan on releasing it next week.

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