Episode 3: The Career of Sonny Vaccaro

In this episode (the first of a two part series), Peter Ott speaks with Sports Marketing legend Sonny Vaccaro about his career. Sonny was recently the subject of an ESPN 30 for 30 documentary entitled “Sole Man.” That movie looked at the broad outline of his life, from his start in Trafford, Pennsylvania to his signing of Michael Jordan to his first Nike deal to his recent advocacy on behalf of college athletes. This podcast starts with the assumption that listeners are already somewhat familiar with those aspects of Sonny’s life and explores some of the notable parts of Sonny’s life more in depth. This podcast brings out Sonny’s personality, as he discusses his personal and professional life and shares lessons that any #sportsbiz professional can take away from his life story.

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Special Preview of Upcoming Sonny Vaccaro Podcast

I just finished recording a new podcast with legendary sports marketing executive Sonny Vaccaro. It should be a good one, as we covered a wide variety of topics including his time with Nike, his dealing with Michael Jordan, his innovations in grassroots basketball, and his advocacy on behalf of college athletes. I plan on releasing it next week.

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